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Terms of service

Last Updated: June 6, 2026

Welcome to Echo & Trace 

At Echo & Trace, we believe that every voice and every memory deserves to be preserved with care.

By using our services, you are entrusting us with an important part of your story. We are committed to protecting these memories with the utmost care, while also helping you understand your rights and responsibilities when using our services.

Throughout these Terms of Service, the terms "we," "us," and "our" refer to Echo & Trace.

Echo & Trace operates this store and website, including all information, content, features, tools, products, and services made available through it, in order to provide you ("Customer," "you," or "your") with a thoughtfully curated shopping experience (collectively, the "Service").

Echo & Trace is powered by Shopify, which enables us to provide this Service to you.

The following terms and conditions, together with any policies referenced herein (collectively, the "Terms of Service" or "Terms"), explain your rights and responsibilities when using our Service.

Please read these Terms of Service carefully, as they contain important information regarding your legal rights, including disclaimers, limitations of liability, and other provisions that may affect you.

By accessing, using, or interacting with our Service, you agree to be bound by these Terms of Service and our Privacy Policy.

If you do not agree to these Terms of Service or our Privacy Policy, please do not access or use our Service.

 

Section 1 – Access and Accounts

By agreeing to these Terms of Service, you represent that you have reached the age of majority in your state, province, or country of residence, and that you have given us consent to allow any of your minor dependents to use the Service on devices that you own, purchase, or manage.

To use the Service, including accessing or browsing our online store or purchasing any products or services we offer, you may be required to provide certain information, such as your email address, billing information, payment details, and shipping information. You represent and warrant that all information you provide to us is accurate, current, and complete, and that you have all necessary rights to provide such information.

You are solely responsible for maintaining the confidentiality and security of your account credentials and for all activities conducted under your account. You may not transfer, sell, assign, or otherwise authorize any other person to use your account.

 

Section 2 – Our Products

We make every reasonable effort to accurately display our products and services in our online store. However, please note that product colors, appearance, and presentation may vary depending on the type of device you use to access our store, as well as your device settings and configurations.

We do not guarantee that the appearance or quality of any product or service purchased will meet your expectations, nor do we guarantee that it will be identical to the descriptions, images, or representations displayed in our online store.

We reserve the right, at our sole discretion, to modify product descriptions at any time without prior notice. We also reserve the right to discontinue any product at any time and may, on a case-by-case basis, limit the quantity of products available to any person, geographic region, or jurisdiction.

 

✴ Voice Recordings

As part of the Echo & Trace Service, you may record, upload, and store voice content through the QR Codes provided within our books (collectively, "Voice Recordings").

By using the voice recording and storage features of the Service, you acknowledge and agree that:

  • You have obtained the consent of all individuals whose voices are recorded and have the legal right to record, store, and use such recordings.
  • You are solely responsible for the content of your Voice Recordings, including their legality and whether they infringe upon the rights of any third party.
  • Echo & Trace acts solely as a technology and storage platform and does not monitor, edit, review, or use the content of your Voice Recordings.

 

✴ Voice Recording Privacy

Echo & Trace is committed to protecting all Voice Recordings entrusted to us.

For information regarding the storage, privacy protection, usage restrictions, and related rights and responsibilities associated with Voice Recordings, please refer to the sections titled "Voice Recording Privacy and Usage Restrictions," "Storage Period and Expiration," and the related provisions below.

 

 

✴ Storage and Backup

The Service includes cloud-based voice storage functionality (the "Voice Preservation Service") as a complimentary feature accompanying the purchase of our products.

At present, the Voice Preservation Service is designed to provide voice storage for up to ten (10) years, allowing these treasured voices to be heard well into the future.

You acknowledge and agree that:

  • The Voice Preservation Service is an ancillary digital service and is not the primary product being sold.
  • Echo & Trace will provide access to stored Voice Recordings during the applicable service period.
  • You may download your Voice Recordings at any time and are encouraged to maintain your own personal backups.
  • Certain content may become non-editable or non-deletable after confirmation or archiving in order to preserve its integrity and authenticity.

You further acknowledge and agree that:

  • The features, functionality, and storage periods of the Service may be adjusted, improved, or optimized in response to technological developments, system requirements, or operational needs.
  • Echo & Trace will provide the Service in accordance with the storage period specified for the product purchased; however, actual service features and functionality may be reasonably modified due to technological developments, legal requirements, system upgrades, or operational considerations.

Echo & Trace will make every reasonable effort to protect these voices and preserve them with the utmost care.

 

 

✴ Limitation of Liability

To the fullest extent permitted by law, Echo & Trace shall not be liable for:

  • Loss, overwriting, or deletion of Voice Recordings caused by user error.
  • Unauthorized access, modification, or deletion of data resulting from improper management or disclosure of a Book ID or PIN Key.
  • Data access issues caused by third-party devices, internet services, cloud service disruptions, force majeure events, or circumstances beyond our reasonable control.
  • Loss of data resulting from a user's failure to maintain personal backups of their Voice Recordings.

 

✴ Book ID and PIN Key Management

Each Echo & Trace book is assigned a unique Book ID and PIN Key.

  • The Book ID allows users to access and share Voice Recordings.
  • The PIN Key allows users to add, edit, manage, and archive Voice Recordings.

Users are responsible for safeguarding their Book ID and PIN Key and preventing unauthorized access.

Except where caused by the gross negligence of Echo & Trace, we shall not be responsible for any loss, unauthorized access, modification, deletion, download, disclosure, or other damage resulting from the sharing, loss, leakage, or improper handling of a Book ID or PIN Key.

 

✴ Archiving Feature

To preserve the integrity and authenticity of content, certain Voice Recordings may be archived using the Archive feature.

Once a Voice Recording has been archived, it may no longer be possible to add, modify, overwrite, delete, or otherwise alter the content.

Users are responsible for ensuring the accuracy and completeness of all content before archiving.

You acknowledge and agree that the purpose of the Archive feature is to preserve the integrity of original records, and that any restrictions imposed after archiving are an inherent part of the Service's design.

 

 

✴ Storage Period and Expiration

The Voice Preservation Service is provided as a supplementary digital service associated with the purchase of our products.

The storage period applicable to Voice Recordings shall be as specified on the relevant product page (for example, a ten-year cloud storage plan).

Prior to the expiration of the storage period, Echo & Trace will make reasonable efforts to notify users using the contact information provided, including but not limited to notifications regarding:

  • Downloading backups
  • Renewing storage services
  • Other available options for managing Voice Recordings

Users are responsible for ensuring that their contact information remains accurate and up to date.

If notification cannot be completed due to inaccurate, expired, changed, or otherwise unavailable contact information, or due to circumstances beyond the reasonable control of Echo & Trace, we do not guarantee successful delivery of such notifications.

If a user fails to download, back up, renew, or complete any required actions within the specified timeframe, Echo & Trace may discontinue access to the relevant Voice Recordings upon expiration of the storage period.

Unless otherwise required by applicable law, Echo & Trace has no obligation to continue storing Voice Recordings after the storage period has expired.

 

 

✴ Voice Recording Privacy and Usage Restrictions

Echo & Trace is committed to protecting the privacy of all Voice Recordings.

We will not:

  • Use any Voice Recording for AI training, voice recognition, voice analysis, or machine learning purposes.
  • Provide, sell, license, or authorize access to Voice Recordings for advertising, marketing, analytics, or other commercial purposes.
  • Disclose Voice Recordings to unauthorized third parties.

All Voice Recordings are stored privately and are accessible only to individuals who possess the relevant Book ID, PIN Key, or other authorized access credentials.

To provide the Service, Voice Recordings may be stored on systems operated by trusted third-party cloud infrastructure providers or technical service providers. Such providers may access data only to the extent necessary to deliver technical services and are required to protect data security in accordance with applicable laws and contractual obligations.

 

 

✴ Nature of the Voice Preservation Service

You acknowledge and agree that:

  • The Voice Preservation Service is a supplementary digital service and not the primary product being sold.
  • Echo & Trace will use commercially reasonable efforts to maintain the operation and security of the Service.
  • We do not guarantee that the Service will be uninterrupted, error-free, or permanently available at all times.

Where service interruptions, delays, or functionality changes arise due to system maintenance, technical upgrades, third-party service failures, network conditions, force majeure events, or other circumstances beyond our reasonable control, Echo & Trace will make reasonable efforts to resolve such issues but shall not be liable for any additional compensation arising from such events.

 

 

Section 3 – Orders

When you place an order, you are making an offer to purchase. Echo & Trace reserves the right, at its sole discretion, to accept or reject any order for any reason. Your order is not considered accepted until Echo & Trace has confirmed its acceptance.

We must receive and successfully process payment before accepting your order. Please review your order carefully before submitting it, as Echo & Trace may not be able to accommodate cancellation requests once an order has been accepted.

If we do not accept, modify, or cancel an order, we will attempt to notify you using the email address, billing address, and/or telephone number provided at the time of purchase.

Products purchased through our store may only be returned or exchanged in accordance with our Return and Refund Policy.

All purchases are intended solely for personal or household use and may not be purchased for commercial resale or export.

 

 

Section 4 – Pricing and Billing

Prices, discounts, and promotional offers are subject to change without prior notice. The price charged for any product or service will be the price in effect at the time your order is submitted and will be reflected in your order confirmation email. Unless otherwise expressly stated, published prices do not include taxes, shipping fees, handling charges, duties, customs fees, or import charges.

Prices displayed in our online store may differ from prices offered in physical retail locations, other online stores, or stores operated by third parties. We may occasionally offer promotions or special offers that affect pricing. Such promotions may be governed by separate terms and conditions, and in the event of any conflict between promotional terms and these Terms of Service, the promotional terms shall prevail.

You agree to provide current, complete, and accurate purchase, payment, and account information for all transactions made through our store. You further agree to promptly update your account information, including your email address, payment information, and any other relevant details, so that we can complete your transactions and contact you when necessary.

You represent and warrant that:

  1. All payment information provided is true, accurate, and complete;
  2. You are duly authorized to use the payment method provided;
  3. Charges incurred by you will be honored by your payment provider; and
  4. You will pay all charges incurred at the published prices, including applicable shipping fees, handling fees, taxes, duties, and other charges, where applicable.

 

 

Section 5 – Shipping and Delivery

Echo & Trace is not responsible for shipping or delivery delays. All delivery times are estimates only and are not guaranteed.

We shall not be liable for delays caused by shipping carriers, customs processing, weather conditions, government actions, or any circumstances beyond our reasonable control.

Ownership of, and risk of loss for, products purchased through our store pass to you upon our delivery of the products to the designated carrier.

 

 

Section 6 – Intellectual Property

The Service, including but not limited to all trademarks, branding, text, displays, images, graphics, product reviews, videos, audio content, and the design, selection, and arrangement thereof, is owned by Echo & Trace, its affiliates, licensors, or content providers and is protected by copyright, trademark, patent, and other intellectual property laws of Taiwan and other applicable jurisdictions.

These Terms of Service permit you to use the Service solely for personal and non-commercial purposes. Unless expressly authorized by us in writing, you may not reproduce, distribute, modify, create derivative works from, publicly display, publicly perform, republish, download, store, transmit, or otherwise exploit any portion of the Service.

Except as expressly stated in these Terms, nothing contained herein grants or shall be construed as granting any license or right to use any patent, trademark, copyright, or other intellectual property belonging to Echo & Trace, Shopify, or any third party.

Any unauthorized use of the Service may violate applicable intellectual property laws. Echo & Trace reserves all rights not expressly granted under these Terms.

The name Echo & Trace, its logo, product names, service names, designs, and slogans are trademarks of Echo & Trace, its affiliates, or licensors. You may not use any such trademarks without the prior written permission of Echo & Trace.

The name Shopify, its logo, product names, service names, designs, and slogans are trademarks of Shopify. All other names, logos, product names, service names, designs, and slogans appearing in the Service are the trademarks of their respective owners.

 

 

Section 7 – Optional Tools

As part of the Service, you may be given access to customer tools provided by third parties. We do not monitor these tools and have no control over or involvement in them.

You acknowledge and agree that access to such tools is provided on an “as is” and “as available” basis, without any warranties, representations, conditions, or endorsements of any kind. We shall not be liable for any issues, damages, or claims arising from or related to your use of optional third-party tools.

Your use of optional tools made available through this website is entirely at your own risk and discretion. You should ensure that you are familiar with and agree to the terms provided by the relevant third-party providers.

We may also introduce new features through the Service in the future, including new tools and resources. Such new features shall also be considered part of the Service and shall be governed by these Terms of Service.

 

 

Section 8 – Third-Party Links

The Service may contain website materials and hyperlinks provided or operated by third parties, including embedded third-party features. We are not responsible for reviewing or evaluating the content or accuracy of any third-party materials or websites that you choose to access. If you decide to leave the Service to access such materials or third-party websites, you do so at your own risk.

We shall not be liable for any damages or losses arising from your access to any third-party website, or from your purchase or use of any products, services, resources, or content on any third-party website. Before engaging in any transaction, please carefully review the relevant third-party policies and practices and ensure that you understand them. Any complaints, claims, concerns, or questions regarding third-party products or services should be directed to the relevant third party.

 

 

Section 9 – Relationship with Shopify

Echo & Trace is powered by Shopify, which enables us to provide the Service to you.

However, any sales and purchases made through our store are conducted directly between you and Echo & Trace. By using the Service, you acknowledge and agree that Shopify is not responsible for any aspect of any sale between you and Echo & Trace, including any injury, damage, or loss arising from the purchase of products or services.

You hereby expressly release Shopify and its affiliates from all claims, damages, and liabilities arising from or related to your purchases and transactions with Echo & Trace.

 

 

Section 10 – Privacy Policy

All personal information collected through the Service is governed by our Privacy Policy, available here: [link]. Certain personal information may also be subject to Shopify’s Privacy Policy, available here: [link].

By using the Service, you acknowledge that you have read our Privacy Policy.

Because the Service is hosted by Shopify, Shopify may collect and process personal information relating to your access to and use of the Service in order to provide and improve the Service.

Information you submit through the Service may be transferred to and shared with Shopify and third parties, which may be located in countries or regions outside your place of residence, in order to provide the Service.

Please refer to our Privacy Policy to learn more about how Echo & Trace, Shopify, and our partners use your personal information.

 

 

Section 11 – Feedback

If you submit, upload, post, email, or otherwise transmit any ideas, suggestions, feedback, reviews, proposals, plans, or other content (collectively, “Feedback”), you grant us a perpetual, worldwide, sublicensable, royalty-free license to use, reproduce, modify, publish, distribute, display, and otherwise exploit such Feedback in any media for any purpose, including commercial purposes.

For example, we may use the rights granted under this license to operate, provide, evaluate, enhance, improve, and promote the Service, and to fulfill our obligations and exercise our rights under these Terms of Service.

You represent and warrant that:

  1. You own or have all necessary rights to all Feedback you submit;
  2. You have disclosed any compensation or incentives received in connection with submitting such Feedback; and
  3. Your Feedback complies with these Terms.

We have no obligation, now or in the future, to:

  1. Keep your Feedback confidential;
  2. Pay compensation for your Feedback; or
  3. Respond to your Feedback.

We may, at our sole discretion, but are not obligated to, monitor, edit, or remove Feedback that we determine to be unlawful, offensive, threatening, defamatory, libelous, pornographic, obscene, otherwise objectionable, or in violation of any party’s intellectual property rights or these Terms of Service.

You agree that your Feedback will not infringe upon any third party’s rights, including copyright, trademark, privacy, personality, or other personal or proprietary rights.

You further agree that your Feedback will not contain defamatory, unlawful, abusive, or obscene material, nor contain any computer virus or other malware that could in any way affect the operation of the Service or any related website.

You may not use a false email address, impersonate another person, or otherwise mislead us or third parties as to the origin of any Feedback.

You are solely responsible for any Feedback you submit and its accuracy. We take no responsibility and assume no liability for any Feedback posted by you or any third party.

 

 

Section 12 – Errors, Inaccuracies, and Omissions

Information on the Service may occasionally contain typographical errors, inaccuracies, or omissions relating to product descriptions, pricing, promotions, offers, shipping charges, delivery times, and product availability.

If any information is inaccurate, we reserve the right to correct any errors, inaccuracies, or omissions, and to change or update information or cancel orders at any time without prior notice, including after you have submitted your order.

 

 

Section 13 – Prohibited Uses

You may access and use the Service only for lawful purposes.

You may not access or use the Service for any of the following purposes:

(a) Any unlawful or malicious purpose;

(b) To violate any international, federal, provincial, state, or local laws, regulations, rules, or ordinances;

(c) To infringe upon or violate our intellectual property rights or the intellectual property rights of others;

(d) To harass, abuse, insult, harm, defame, slander, disparage, intimidate, or threaten any of our employees or any other person;

(e) To transmit false or misleading information;

(f) To send, knowingly receive, upload, download, use, or reuse any material that does not comply with these Terms;

(g) To transmit or procure the sending of any advertising or promotional material, including spam, chain letters, junk mail, or any other similar solicitation;

(h) To impersonate or attempt to impersonate any other person or entity; or

(i) To engage in any conduct that restricts or inhibits anyone’s use or enjoyment of the Service, or that we determine may harm Echo & Trace, Shopify, or users of the Service, or expose them to liability.

In addition, you agree not to:

(a) Upload or transmit viruses or any other malicious code that may affect the functionality or operation of the Service;

(b) Reproduce, duplicate, copy, scrape, sell, resell, or exploit any portion of the Service;

(c) Collect or track the personal information of others;

(d) Spam, phish, pharm, pretext, spider, crawl, or scrape the Service;

(e) Use any robot, spider, crawler, scraper, data gathering or extraction tool, automated device or process, AI tool, including agentic AI, or any automated or manual method to access the Service; or

(f) Interfere with, bypass, or circumvent any security or authorization features, robot exclusion headers, or other measures used by us to restrict access to the Service.

If we determine that you have violated any part of these Terms, we reserve the right to suspend, disable, or terminate your account at any time without prior notice.

 

 

Section 14 – Agents

14.1

If you use, permit, enable, or cause the deployment of an agent to access, use, or interact with any part of the Service, this section applies (the “Agent Terms”).

An “Agent” means any software or service that acts autonomously or semi-autonomously on behalf of, or at the direction of, an individual or entity, without direct supervision, and that is capable of acting on behalf of a person or using a person’s device.

14.2

No Agent may access, use, or interact with the Service unless it identifies itself at all times and operates strictly in accordance with the requirements set out in Section 14.4 below.

In addition, if we request that an Agent refrain from accessing, using, or interacting with any part of the Service, that Agent must not access, use, or interact with such Service.

14.3

We may restrict, including through technical measures, whether and how any Agent may access, use, or interact with the Service.

14.4

Agents must:

  1. Identify all HTTP/HTTPS requests as originating from an Agent by including the following in the request’s user-agent string: “Agent/[agent name]”;
  2. Not conceal or obscure the fact that any access, use, or interaction originates from an Agent, including by:
    • imitating human behavior or interaction patterns; or
    • completing or bypassing CAPTCHAs or other measures designed to distinguish computer use from human use;
  3. Respond truthfully to any question or prompt seeking to determine whether an interaction is from a human or a computer; and
  4. Not circumvent or otherwise avoid any measure intended to block, restrict, modify, or control whether and how Agents may access, use, or interact with the Service.

 

Section 15 – Termination

We may terminate this agreement or your access to the Service, or any part of it, at any time at our sole discretion without prior notice. You will remain responsible for all amounts due up to and including the date of termination.

The following provisions shall survive termination: intellectual property, feedback, termination, disclaimers, limitation of liability, indemnification, severability, waiver, entire agreement, assignment, governing law, privacy policy, and any provisions that by their nature should survive termination.

 

 

Section 16 – Disclaimer

Information displayed or provided on or through the Service is for general informational purposes only. We do not guarantee the accuracy, completeness, or usefulness of such information.

Any reliance you place on such information is strictly at your own risk. We disclaim all liability arising from any reliance placed on such materials by you, any other visitor to the Service, or anyone who may be informed of its contents.

Except as expressly provided by Echo & Trace, the Service and all products made available through the Service are provided to you on an “as is” and “as available” basis, without any express or implied representations, warranties, or conditions of any kind, including implied warranties or conditions of merchantability, merchantable quality, fitness for a particular purpose, durability, title, and non-infringement.

We do not warrant, represent, or guarantee that your use of the Service will be uninterrupted, timely, secure, or error-free.

Some jurisdictions limit or do not allow the exclusion of implied or other warranties, so the above disclaimers may not apply to you.

 

 

Section 17 – Limitation of Liability

To the maximum extent permitted by law, Echo & Trace, our partners, directors, officers, employees, affiliates, agents, contractors, service providers, licensors, and Shopify and its affiliates and their respective personnel shall not be liable for any claim arising from your use of the Service, any product purchased through the Service, or any other matter related to your use of the Service or any product.

This includes, but is not limited to, any errors or omissions in any content, or any loss, damage, or injury of any kind arising from the use of the Service or any content or product posted, transmitted, or otherwise made available through the Service.

In no event shall Echo & Trace or the above parties be liable for any direct, indirect, incidental, punitive, special, or consequential damages of any kind, including but not limited to lost profits, lost revenue, lost savings, loss of data, replacement costs, or similar damages, whether based in contract, tort, including negligence, strict liability, or otherwise, even if advised of the possibility of such damages.

 

 

 

Section 18 – Indemnification

You agree to indemnify, defend, and hold harmless Echo & Trace, Shopify, and their respective affiliates, partners, officers, directors, employees, agents, contractors, licensors, and service providers from and against any losses, damages, liabilities, claims, and expenses, including reasonable attorneys’ fees, arising from or relating to:

  1. Your breach of these Terms of Service or any documents incorporated by reference;
  2. Your violation of any law or the rights of any third party; or
  3. Your access to or use of the Service.

We will notify you of any claim subject to indemnification; however, any failure to provide timely notice will not relieve you of your obligations unless you are materially prejudiced by such failure.

We may control the defense and settlement of such claims, including the selection of counsel, at your expense, provided that we will not settle any claim that imposes a non-monetary obligation on you without your consent, which shall not be unreasonably withheld.

You must cooperate in the defense of any indemnified claim, including by providing relevant documents.

 

 

Section 19 – Severability

If any provision of these Terms of Service is determined to be unlawful, void, or unenforceable, that provision shall nevertheless be enforceable to the fullest extent permitted by applicable law.

The unenforceable portion shall be deemed severed from these Terms of Service, and such determination shall not affect the validity or enforceability of any remaining provisions.

 

 

Section 20 – Waiver; Entire Agreement

Our failure to exercise or enforce any right or provision of these Terms of Service shall not constitute a waiver of such right or provision.

These Terms of Service, together with any policies or operating rules posted by us on this website or in connection with the Service, constitute the entire agreement and understanding between you and us and govern your use of the Service.

They supersede any prior or contemporaneous agreements, communications, or proposals, whether oral or written, between you and us, including any prior versions of these Terms of Service.

Any ambiguity in the interpretation of these Terms shall not be construed against the drafting party.

 

 

Section 21 – Assignment

You may not delegate, transfer, or assign this agreement or any rights or obligations under these Terms without our prior written consent. Any attempted assignment in violation of this provision shall be null and void.

We may transfer, assign, or delegate these Terms and our rights and obligations without notice or consent.

 

 

Section 22 – Governing Law

These Terms of Service shall be governed by the laws of the Republic of China (Taiwan).

You and Echo & Trace agree that the courts of Taiwan shall have jurisdiction and personal jurisdiction over any dispute arising under or relating to these Terms.

 

 

Section 23 – Headings

The headings used in this agreement are included for convenience only and shall not limit or otherwise affect these Terms.

 

 

Section 24 – Changes to the Terms of Service

You may review the current version of these Terms of Service at any time on this page.

We reserve the right, at our sole discretion, to update, modify, or replace any part of these Terms of Service by posting updates and changes on our website.

You are responsible for checking our website periodically for changes.

We will notify you of any material changes to these Terms in accordance with applicable law. Such changes will take effect on the date specified in the notice.

Your continued use of or access to the Service after any changes to these Terms of Service are posted constitutes acceptance of those changes.

 

 

Section 25 – Contact Information

If you have any questions about these Terms of Service, please contact us at:

hello@echoandtrace.com